Users will soon have a fresh option that allows them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform primarily display content made by AI. A significant portion of this material is considered mass-produced AI material, a label for inferior, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from digital art to science explainers, and we intend to give people the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, in excess of 100 mn media items are submitted to the app each day, making AI content a limited portion of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of AI content they view by using the topic control setting in the application and selecting “AI-generated content”. Other topics that can already be controlled under the setting cover politics, fashion, beauty, and movement.
Platform Guidelines
The platform’s policies mandate users to tag “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will from now on add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2m awareness program for professionals and organizations to create learning resources about ethical AI use. This initiative will support charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid debate over plans to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to cut a significant number of roles in its user protection department in London, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
